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Printing Process
What type of printing process is used?
All products are printed using the four-color or "CMYK" printing process. During this procedure, small dots of Cyan, Magenta, Yellow, and Black are printed on the paper in a precise fashion forming a full spectrum of colors. The end result is high quality full color image card at an affordable price.
What types of paper are used?
Most products are printed on 14pt UV glossy, coated, or matte stock. Other products such as brochures, flyers, and rack cards have a 100lb gloss text or heavier "gloss cover" option. Letterhead is printed on 70lb bright white paper. If you have a special order please let us know.
What type of coating is used?
We offer free gloss or UV coating on both color sides. Coated on one side or matte finish is also available; however, we recommend coated when printing in full color, particularly if it's an image. The coating enhances the color and improves the quality.
What does 4/0, 4/1, and 4/4 mean?
These numbers represent the colors used on the front/back of your print. 4 = full color, 1 = Black, 0 = no Printing. Thus 4/4 means full color printing on the front & back, 4/1 means full color printing on the front and black printing on the back, and 4/0 means full color printing on the front and no printing on the back.
What is full bleed?
Full bleed ensures that ink covers the entire area of the final product. In this process the image is printed larger than normal. After printing is complete, the excess area is trimmed away. All products we offer can be printed with a full bleed.
What is meant by line screen?
Simply put, line screen is how tightly the individual printing dots that make up a printed piece are placed on the paper. A fine line screen like we use (200), minimizes the appearance of the dots resulting in a smoother image.
What resolution is needed for logos or artwork?
Photos should be in the highest resolution possible. Digital photos or scanned images should be at 300 DPI. A digital camera needs to be set at 1200 x 600 to meet 300 DPI.
Color Matching
What is the difference between the RGB and CMYK color space and why does it matter?
RGB refers to the primary colors of light: Red, Green, and Blue, that are used in monitors, television screens, digital cameras, and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in "4-color process printing", commonly referred to as "full color printing". The combination of RGB light creates white while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.
How well will my job match what I see on my monitor or printer?
Most people are surprised at how well their job matches what they see. However, because of wide differences in monitor calibration, personal preferences, and the different technologies used, some printed colors may not match the colors on a specific monitor or printer.
Can you guarantee a color match?
We cannot always guarantee an exact color match, particulary if we're converting to CMYK from another color format. We generally would like the client to decide what color works for them by selecting the CMYK color values, selecting a color from one of our sample cards, or supplying files that are already in CMYK format.
Turnaround Time
How long is the design process?
The design process usually takes 1-2 business days, but depends on how many changes are needed. We will initially sketch out your design with you on paper then send it to our graphic designers to get an online PDF proof.
When can I expect my prints to arrive?
- Business cards, postcards, rack cards: 4-7 business days
- Flyers, brochures, door hangers: 7-12 business days
- Rip business cards, letterhead, envelopes: 10-15 business days
Note: Time is calculated after you have approved your PDF proof and it includes shipping time.
Shipping and Payment Options
What forms of payment are accepted?
Visa, Mastercard, and Discover credit cards are accepted, as well as cash or check.
What are my shipping options and costs?
We ship via UPS ground. Rush delivery is available upon request.
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